Since 2020 · Mumbai, India
From a bold idea born in Mumbai to a pan-India music powerhouse spanning 12+ languages and 22+ dedicated labels — this is the IVY story.
A division of IVY Entertainment Private Limited
Who We Are
IVY Entertainment Private Limited is a Mumbai-based media and entertainment company incorporated on January 31, 2020, operating in broadcast media production and distribution.
Headquartered in Andheri East, Mumbai, IVY has emerged as a prominent force in the Indian entertainment industry — with strategic involvement across music production, film rights acquisition, artist management, and digital content distribution.
Certified as a Great Place to Work and home to 51–200 dedicated professionals, IVY continues to scale rapidly — from mega Bhojpuri hits to devotional anthems loved by millions.
Leadership
Visionary leadership that drives IVY Music's mission across every language and every genre
Chairman's Profile
Mr. Ishan Saksena is the visionary Chairman of IVY Entertainment Private Limited and the driving force behind the ICON Music empire. With a distinguished career spanning media, entertainment, and international broadcasting, Mr. Saksena has built IVY Music into one of India's most ambitious multi-language music labels.
As the CEO of B4U Network (Europe) Ltd. — one of the world's leading South Asian broadcasting groups — Mr. Saksena brings unparalleled global experience in content distribution, audience engagement, and media strategy to IVY Entertainment. His educational pedigree from Cornell University and deep industry connections across Bollywood, South Indian cinema, and the UK Bhangra scene have positioned IVY for extraordinary growth.
Under his chairmanship, IVY Entertainment has transformed from a startup into a pan-India powerhouse with a catalog spanning 12+ languages and a digital footprint reaching hundreds of millions of listeners worldwide.
"Music is India's most universal language. Our job is to amplify every voice that deserves to be heard."
— Mr. Ishan Saksena, Chairman, IVY Entertainment
Our Journey
From a single vision to India's most diverse music label network
IVY Entertainment Private Limited is incorporated on January 31, 2020 in India. The vision: build India's most inclusive, multi-language music label ecosystem from Mumbai.
IVY Bhojpuri Bawaal and IVY Music South launch with their maiden releases. Early catalogue includes regional film rights spanning Tamil, Telugu, and Bhojpuri cinema.
The sub-label network expands to include IVY Aamar Bangla, IVY Music Pahadi, IVY Music Odia, and IVY Music Chhattisgarhi. ICON Music trademark officially filed.
"Dole Da Kamariya" crosses 134 million views. "Kariya Blouse" hits 71.8M views. IVY Bhojpuri Dhamaka becomes a household name across North India.
IVY partners with Moviebox Record Label — the world's largest UK Bhangra catalogue — and MB Music Official (founded by Meet Bros), vastly expanding Hindi and Punjabi reach.
The Spiritual Mantra channel surpasses 130 million YouTube subscribers, establishing IVY as India's leading devotional music destination online.
The ICON Music trademark is officially registered. IVY Entertainment earns its Great Place to Work certification. Gujarati film "Gujarati Bahu" achieves 77M+ digital views.
IVY Music continues to grow across global streaming platforms, expand its artist management vertical, and champion emerging voices in every Indian language. The journey continues.
What Drives Us
The principles that guide every note, every decision, every artist we work with
India's musical soul speaks in every tongue — from Pahadi folk to Tamil film scores. Each deserves its own platform and spotlight.
Great music is at the heart of everything we do — from acquiring film rights to distributing songs across every platform worldwide.
From 134M-view hits to million-subscriber spiritual channels, we pursue excellence in sound and storytelling — never shortcuts.
Our Great Place to Work certification reflects our commitment to a culture where talent thrives regardless of background or genre.
From physical rights to digital streaming, we constantly evolve our strategies to keep IVY artists at the top of global music charts.
With 130M+ devotional subscribers, we honour India's deep spiritual musical tradition — connecting the divine with millions daily.
Let's Create Together
Whether you're an artist, a brand, or a film house — there's a place for you in the IVY family.
